For Here Comes the Bridezilla
Now that the retrograde celestial
bodies are about to reconfigure according to the Hindu almanac, the times are
once again auspicious for formation of
conjugal ties . And with that large hoardings announcing the latest fashion extravaganza for brides crop up all over the city telling us that the season for weddings is almost upon us . Mahurats
may come and go , but no matter which the community and who the groom, each big fat Indian
wedding is first and foremost about designer dresses for the bride and the groom, and at the heart of
that sits the darling of fashion designers, a larger- than- life bride who will be calling the shots for all the festivities .
In America where like so much
else the phenomena had hit the coast decades ago , the Boston Globe had coined
a term to describe it : Bridezilla . A Bridezilla was described as a woman who
may have overlooked how she may have little control over her life , but would always
be dreaming of a perfect wedding for herself .
For the Indian Bridezilla the time finally arrives when a Pandit has matched the horoscopes after the advertisement
inserted for a ‘suitable’ groom yielded a bunch of those, and procured a suitable boy for her. The doting parents suddenly relax and feel
expansive enough to dole out all the required resources for creating a suitable trussau .
Helped also perhaps by an independent income , the Bridezilla begins building
her own wedding empire by attending the "bridal shows" and hires the best professionals , fashion designers , wedding
planners and make up artists that money can buy . Not for her those awkward dresses
stitched by the neighbourhood Master ji ever mindful of not offending the
family elders , or unending rituals led domineering aunts and grand aunts with
their numerous progeny . Nor will she tolerate unprofessional bouts of singing
and dancing that involve gangly cousins , balding uncles and fat aunts gyrating
like mechanical toys at her wedding Sangit . She certainly wants all the
traditional rituals that make an Indian wedding so photogenic and quaint , but
she demands her wedding videos and u tube clips be perfect and that
necessitates objective and meticulous planning of the kind even the most
closely knit Indian family is incapable of . Our Desi bridezilla remains a matriarch who loves the
colourful romance patriarchy had spun around mating over centuries . She is coy but assertive , socially ambitious to the point of being a
snob , and well versed in her conjugal and property rights both as a daughter and a wife.
Interesting questions arise : which
is the living core for clever marketeers to spin expensive illusions
for Bridezillas from Mumbai to Manhattan , Delhi to Dubai , Jaipur to Jo’berg ? Two : who first spotted the core and then began putting together the
story and successfully coaxed hundreds of Bridezillas in the waiting arms of a
multi million Rupee/Dollar/Euro/Pound wedding industry ?
First to spot the promise
were a few smart male fashion designers who now have their successful franchises
running all over . Many of them actually loath the natural feminity of the heavy
busted wide hipped Indian female and seek to curb , starve , restrict and drape
it from head to toe in inconceivably tortuous ways to make her look like Plath's " ice lollies on silver sticks .” Then the pursuasive wedding planners are brought in, frequently recommended by the very
same designers. All charge hefty fees and all are funded liberally by publicity hungry parents
to whom their daughter’s wedding is yet another announcement to the world of
their having arrived .
In the wedding industry the
post Sushmita Sen explosion of high fashion in India
has finally found an unending , ever thriving and lucrative circuit in India
. Each year there are several fashion events mounted just before the wedding
season around bridal themes . And afternoon TV shows reveal how they all set to
work upon a young woman . They begin with her skin and then move on to her body
and her teeth straightening out everything till she gleams and is transformed
from an insecure giggly girl to an assertive Bridzilla . Ironically, autonomy in
most matters (ranging from the wedding
venue , the décor , the menu , the dresses and jewellery and even the dances
and music they are set to ) comes to be exercised , by one who is going to be belittled
and mocked the most by the wedding rituals that follow .
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home